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Report To create my product titled "Black Rhino." I did research in the field of energy drinks. I have produced a single promotional advert, which advertises a brand new energy drink. I initially started my ideas by analysing existing products such as "Red Devil" and "Red Bull." I deconstructed both these adverts and studied them in depth. I found that the majority of energy drinks (apart from Lucozade and PowerAde.) were targeted at a younger audience and didn't use sport as a selling point in any way. Red Devil and Red Bull are used for mixing alcohol and they have done this very successfully although they set out to use the product just for drinking once "out on the town." To give you an extra boost of energy and keep you alert for just that little bit longer. Both the adverts I found where in a men's magazine one was in FHM the...

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