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Yves Saint Laurent Opium Advert - Controls of advertising and the media.
Member rating: No Rating | Words: | Submitted: Wed Oct 22 2003
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MARKETING: CONTROLS OF ADVERTISING AND THE MEDIA In this report I will explain the impact that advertising has on consumers. I will also analysis and present findings of statistical analysis on an advertising campaign. The campaign that I have chosen to research is the famous Yves Saint Laurent Opium Advert featuring Sophie Dahl. I will also identify the statutory bodies and controls that influence and control advertising. Including the purposes of the Advertising Standards Authority (ASA), along with the Independent Television Commission (ITC). I will also describe the principles of Self Regulation (SR) and explain its application in the advertising industry. The complaints procedure for the statutory bodies will also be highlighted in this report. Adjudication: Yves Saint Laurent Beaute Ltd 34 Dover Street London W1X 3RA Complaint to the ASA: Objections to a poster, for a perfume, that featured a pale naked woman set against a dark blue background. She was lying on her back with her...
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