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Write a detailed analysis of the Renault Clio advert referring to the use of the three codes and bricolage
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... Write a detailed analysis of the Renault Clio advert referring to the use of the three codes and bricolage (intertextual references) Advertising is important for all businesses; it is the difference between millions and thousands and sometimes it is the difference between profit and loss. So for a market that is already bursting at its seams, a new car has to have an advert that gets people to notice it. It has to show what the car can do, appeal to men and women and it has to remain in the minds of the viewers. The Clio advert does this. The Renault Clio advert is the last one of the `Nicole and Papa' campaign. Nicole, the long running Clio advert star, is marrying the famous comedian Bob Mortimer but Vic Reeves turns up to claim Nicole for himself. The advert uses many different types of camera techniques such as
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