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Why did Nike choose Terry Gilliam to direct their advert?
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- Words:
- 1569
- Submitted:
- Wed Apr 07 2004
... Why did Nike choose Terry Gilliam to direct their advert? In this essay I will be discussing why Nike chose Terry Gilliam to direct their advert. The advert is a three-a-side football tournament, called Scorpion knockout, in which the worlds best players play, using the best skills to win. The advert sticks to terry Gilliam's signature style, having the matches set on an urban, decaying, gritty ship which has a sense of mystery about it. Nike is a company worth billions of pounds which sells clothes, sportswear and sports products among many other things. Their CEO, chairman and cofounder Phil Knight owns seventy one per cent of the shares and is one of the richest men in the world. Recently he gave himself a bonus of over Six hundred billion dollars. Advertising is a way that company s try and get their products noticed on the T.V, radio, internet and billboards. Companies spend
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