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The purpose of this advert is to persuade the reader to buy a financial service offered by the Halifax or to save using the Halifax’s banking services. The intended audience principally, is young families.
Member rating: No Rating | Words: | Submitted: Fri Mar 31 2006
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In this essay, I will be describing and analyzing the linguistic features of a printed advertisement for financial services offered by the Halifax. The purpose of this advert is to persuade the reader to buy a financial service offered by the Halifax or to save using the Halifax's banking services. The intended audience principally, is young families. This can be deduced from the headline 'you'll be carrying him for the next 18 years' and is stated at the bottom of the advert, "Financial planning for young families". However, any age group could be potential targets as the 'best insurance scheme' and 'the right life assurance plan' are advertised which could be appealing to anyone. Financially and socially the advert would suggest the middle to upper 'class' are the target audience, as the figures mentioned for the initial expense of baby equipment would seem extreme to the working class man. Further indications of...
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