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The purpose of adverts is to encourage and attract people to buy a product or service.
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Catherine Thomson-Smith English Coursework- Media Study The purpose of adverts is to encourage and attract people to buy a product or service. To do this advertising companies use language, images and sound very carefully to make sure that their product or service is as appealing to a potential customer as possible. A good advertising executive can expect to earn a great deal of money as it is their ideas that will make a product successful. Every advert has a core proposition- the main claim made about the product. This is meant to make the product seem more attractive than all its competitors. To convey the core proposition every advert has a strategy. There are many different methods used such as humour, sex, science, self-improvement, an appealing lifestyle, guilt, peer pressure, panic buying, music and celebrity endorsement. The slogan is an important factor as it is frequently the main thing people remember...
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