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The purpose of advertising is to inform or persuade people to purchase or donate money toward a product or service. Everyday we are bombarded by advertisements ranging from loans to credit cards and cars to motorcycles.
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Media Assignment The purpose of advertising is to inform or persuade people to purchase or donate money toward a product or service. Everyday we are bombarded by advertisements ranging from loans to credit cards and cars to motorcycles. Adverts that tell us to buy a product and adverts that are never subtle in their approach are classified as 'Hard sell' adverts. On the other hand, an advert that appeals to the better nature or the emotions of the audience is classified as 'Soft sell' adverts. The 2 adverts that I will be looking at are charity adverts. Charity advertisements depend largely on the emotions of the audience; therefore it is classed as 'soft sell' advertisement. The main target audience for charity advertisements are adults that have a disposable income and can afford to pay a donation monthly or yearly to the charity. The first advert I will look at is an advert for the...
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