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The product that we chose is vodka ice blast - Discussing market research and target audience.
Member rating: No Rating | Words: | Submitted: Tue Oct 14 2003
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Media coursework assignment Your product The product that we chose is vodka ice blast. It is a mixture of fruit flavours and vodka in ice. It has an average of one shot of vodka per glass. The different flavours are strawberry, orange, lemon, lime, blueberry, and blackcurrant. These are the colours of the rainbow as shown in our advert. The target audience for your drink is teenagers, as it is fruity and strong. Market research and the target audience We conducted a market research, and found that there was a gap in the market. It showed us that there was not an ice blast drink with a content of vodka in. This showed us that this drink would we be ideal to fill this gap in the market. It would be perfect for the teenagers that drink alcohol, as they would not have to buy Alco pops every time they...
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