The power of the poster.
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The Power of the Poster Introduction A Poster is as defined in the Oxford dictionary "a placard posted or displayed in a public place as an announcement or advertisement". The aim of a poster is to sell a product, or to get a point of view across to a large target audience. The posters produced usually fall into 3 main genres, informative, Political and commercial purposes. Posters usually can make a huge impact on its audience by grabbing attention through laughter, protest or questions. To achieve a maximum target audience they are placed in public areas e.g. very busy roads and streets on billboards, on the public transport system - London Underground, Buses, trains, cinemas, factories, shops and shopping areas. Over the years posters have had to evolve the designs and the vocabulary. Also they have had to take into consideration the current environmental and social issues that are particularly sensitive. A very good...


