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The brief and Research into similar media texts/target audiences.
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| Submitted: Thu Jul 11 2002
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The brief and Research into similar media texts/target audiences. My advertisement campaign is forcing is on Cancer which targeted at diverse group of people. Some of the adverts are aimed particularly at women or men. The main ideology of my advertisements came from an advert I found on the Internet from the BBC website trying to influence young females to stop smoking with the catchphrase of " Perfume won't hide it"; it shows a young woman with the clever creation of cigarettes for her hair. In the catchphrase the word 'it' is used to represent the cigarettes as if it is 'the fashion tread', the 'it' factor. As young women are insecure about the image they portray to the outside world they tend to keep to the latest clothes to the fashion perfumes. This works on many different levels of the advert; to stop you from smoking, you do not...
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