Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
The aim of this project was to create a two-minute visual storyboard advert on Doctor Marten's Jeans for a mixed gender.
Member rating: No Rating | Words: | Submitted: Mon Sep 08 2003
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
Advertising unit essay Introduction The aim of this project was to create a two-minute visual storyboard advert on Doctor Marten's Jeans for a mixed gender. My colleagues were Chris Foley, Dominic Lintner and Stuart Rippington. Before the production, we researched into existing television adverts, the brand and the product of Doctor Marten and did an audience research into the already established name of DM and modernised it to the 21st century styles of clothing. We had many varied initial ideas; each good point was taken and formed the final idea. The final idea was teenagers wearing DM jeans doing crazy things bending the rules. This related to the brief as it shows the youth of today and their lifestyles. Process Before the production, we used planners, production logs, researched into locations, made storyboards, shooting schedule and script, exchanged phone numbers and made an edit schedule to plan for the production. During production...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 147,195 others
Receive email updates for this category
- Simply tell us your email address and receive a weekly Study Help Email for FREE
- Receive 3 FREE essay views with each email
- Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk
