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The aim of this project is to make a video storyboard, made up entirely of stills, for an advert to be shown on a mainstream television for an imaginary product.
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Advertising Unit Essay Introduction The aim of this project is to make a video storyboard, made up entirely of stills, for an advert to be shown on a mainstream television for an imaginary product. It should target teenagers in a non-sexist manner, and feature all the conventions of adverts. It should last no longer than a minute. In my group we decided to do a new energy drink. My group is made up of Rafay, Alex, Tural and myself. My group aim for this project was to make a successful advert, but my personal aim was to learn new editing software, also to get to know my group. Before staring the project we researched into existing energy drink adverts and products, like Lucasade. We looked at the brand and the product of other energy drinks and did audience research into what type of energy drink teenagers to day want. From our research we...
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