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The advertising of Facial creams Introduction I aim to investigate the linguistic techniques used in facial cream advertising and discover if the language varies according to the price and audience, by comparing and contrasting the lexical range, grammatical style and conative devices used in each. The adverts are aimed at women as the product is for females and the adverts were taken from magazines aimed at women. They target women of about 30+. However this does vary as the cream changes so I am hoping to discover links between age range and price of the products. The purpose is to persuade the audience to purchase their product. The tone of my adverts does vary but are mainly clear, factual and mature. They are product-based and have a moderately formal tenor. Advert letter Brand Name Product number Item Mode A RoC Hydra+destressant Face cream Mixed B Nivea Visage Age reversal intense rejuvenating cream Face cream Mixed C Loreal Paris Wrinkle de-crease Face cream Written D Loreal Paris Age Perfect Face cream Written E Olay Regenerist Face cream Mixed F Clarins Paris Multi-active Jour Multi-active Nuit Face cream Written G RoC Retin-Ox...

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