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The Representation of Men in the Boddingtons and the John Smiths adverts.
- Words:
- 1042
- Submitted:
- Wed May 10 2006
Have a little read: ... The Representation of Men in the Boddingtons and the John Smiths adverts. Both the Boddingtons advert and the John Smiths advert were shown on ITV during the breaks and between television programmes. As a class, we viewed it during the break of the champions league semi-final football match between Chelsea and Monaco. I think this was purposely shown at this time as typically people who would be watching the football would predominantly be male, which would be the perfect target audience as mainly men aged between 18-50 would probably drink it. The Boddingtons advert is promoting Boddingtons beer, and so its intended audience would be adults. The opening scene of the advert is set in a pub to start. It suggests that all men are alcoholics and are rather dumb and would go to any extent for a pint. This is implied in the advert when the men
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