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The Power Of Advertising.
Member rating: No Rating | Words: | Submitted: Tue Sep 23 2003
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Advertising is one of the most important parts of Business, and without it, the world would be a different place. Everywhere one looks, advertising can be seen in one of its many forms. Through my research, I have found various interesting techniques of advertising. The most interesting and one of the most effective are taxi top LCD screens. I saw an example of this in New York where colour LCD screens are mounted upon the top of the famous yellow taxis. These show up to date sports scores along with product advertisement. While the taxis remain in traffic or pass pedestrians, ones eye is drawn to it as it is such a different idea. I found that the most ineffective way of advertising is community partnership. This is where companies may sponsor certain schemes in the local community in return for logo placement, in and around the community. An example...
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