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The Peugeot and the Ford Fiesta are advertised in very different ways despite being similar products. Analyse the ways each product is advertised and say what the differences between the two say about their brand identity.
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The Peugeot and the Ford Fiesta are advertised in very different ways despite being similar products. Analyse the ways each product is advertised and say what the differences between the two say about their brand identity. Advertising is a multi-million pounds business in Britain. Advertising expensive products is something that producers are willing to spend a lot of time, effort, thought and money on, however, they expect to recoup the money that they outlay. It is crucial that the timing is thoughtful towards the audience, for example, on or off peak times. The two car products we studied were for Peugeot and Ford Fiesta, and although they were similar products, each advert approaches the product in various different ways. The length of Peugeot advert is approximately forty seconds. The number of times we see the car throughout the whole advert is three. The car is seen at the beginning, middle and at...
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