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The Marketing Report: Opening a Fast Food Business
Member rating: No Rating | Words: | Submitted: Tue Mar 15 2005
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The Marketing Report TO: FROM: DATE: SUBJECT: Opening a new fast food restaurant 1. BACKGROUND INFORMATION From all the research I have carried out I have been able to find out what people want and what the competition is like. This information links back to my original task, of opening a new business and make it survive. This links in because in order for my business to survive I will have to know what the people want and how I am going to persuade people to but my fast food rather than the competition's fast food. Marketing mix is the combination of factors that help the business sell their product. These four factors are the product, the price, the place and the promotion (also known as the 4 P's). It is important for my business to get the marketing mix right because if you don't sell the right product the product won't sell and therefore you won't...
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