The Marketing Mix
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The Marketing Mix is made up from the four P's: Product- what the customers want to buy. Price- how much I will sell my product for Promotion-this is the advertising for my product. Place- I must be positioned conveniently so it is easier to sell my product. Product My products for HeLp SkAteS will be skateboard decks, clothing, and wheels. I have used Market Research into what my products should be and how I would make and design them so that the consumer will want to buy them. Price The prices that my products are to be sold at should be at a level which the customer will believe to be value for money and not just cheap, as this may sometimes be thought as a reflection of the quality of the product they will receive influencing their final decision on whether or not they will purchase it. I could use one of the following pricing strategies to sell...


