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The Key Concepts of a Skechers Advert Adverts are use to sell products and functions by creating fear and anxieties amongst audiences. Advertising controls people's tastes and behaviour in the interests of company profit and capital growth. Advertisers sell us a life style making us think we can symbolically obtain it by simply buying things. This advert is a trainer advertisement. The company of the product is called Skechers. This Skechers advert is representing trainers that can change your lives. This is done by the way the advert is presented like a movie poster. The company of Skechers trainers have decided to produce an advert that would "catch the eyes" of their audience, so they produced an advert which has similarly layout to a movie poster. Their targeted this advert at teenagers, as teenagers have more disposable income and buy many trainers than any other age group. The type of advertisement...

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