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Daniel Heppell 13/7/2004 Media Coursework - The Famous Grouse Advertising Campaign In this piece of work I intend to outline the advertising campaign for the "Famous Grouse" Scottish whisky. The campaign is made of about 20 adverts but I will only be looking at about 6 of them. The adverts consist of as white background with a grouse performing various actions corresponding to a humorous punchline. Such as the advert containing the punchline "With Water" would have the grouse stood on a rock with some fish swimming by. The grouse itself has been designed to be memorable, using the humans sub-conscious attraction to large eyes. Another of the humans attractions is smoothness, so the animators have used computer animation to give the impression of smoothness and overall quality instead of using plastiscine models. The target audience, I expect, would be over eighteens as thes people are the only ones to be able to...

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