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Television Advertising.
Member rating: No Rating | Words: | Submitted: Tue Oct 21 2003
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Television Advertising Assignment Analysis-advert for Nike trainers where two characters race and compete with each other down a town. The advert pictures two average male and female characters who first accidentally splash one another with puddles. The use of both sexes does show that the particular brand is used for both male and female. Their competitiveness throughout the advert shows the audience that the company is presented as a strong, winning sporting company. As the advert progresses the two main characters become more ambitious. As the advert is set in a large, empty, rather wet town in southern France, the puddles appear larger than normal. The setting in France does create a good image for the brand, showing it to be a brand with artistic qualities as the country is portrayed to be. The emptiness of the town connotes the idea, 'No one can stand in my way,' and it works. During...
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