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Media Essay In this essay I am going to be looking at two adverts firstly I will look at the Guinness advert then I will be looking at the Coca-Cola advert then comparing the two. Throughout my essay I will be expressing my opinion on the techniques used in both of the adverts. The Guinness advert was number one in the top hundred adverts programme. Its main target audience is a more mature male. In the advert there is a male who is the main part, usually in adverts they get a young attractive male to play the main part but in this case it is accessible to the target audience because he is just a regular man, you can tell this by the first part of the advert where there is a close up of him showing the age lines on his face. This is reflecting that Guinness is a...

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