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Techniques used for adverting.  

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Danny Chambers 10/11/03 Advertising There are obviously a lot of techniques used for adverting such as getting the attention of the reader or viewer. Advertising has been used for decades; however different techniques are slowly being introduced. As example of this would be that in the 60's, companies had a low budget to advertise, whereas now a days they have multi-million pound budgets to advertise their product. In a company's business plan, a large portion of their money is spent on advertising. This is firstly done to get them in a safe stable place n their market. This is the main factor why they 'risk' a lot of their money into investing in advertising. The reason for doing this is that no these adverting scheme works it will pay off in the long term. To get themselves noticed, companies often use shocking images that have nothing to do with their product. A good example of...

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