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Style Over Substance? In this essay I am going to try to discover what makes an advert stylish by comparing a "Maybelline" advert and a "Jameson" advert.  

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Media Project- Style Over Substance? In this essay I am going to try to discover what makes an advert stylish by comparing a "Maybelline" advert and a "Jameson" advert. I will also see if adding visual style to an advert contributes to or reduces a written message. Colours are well known to help you feel certain emotions. In advertising, emotions compel you to buy and to believe the advertisers spin on a product. On the one hand, the Jameson advert is predominantly white which is a cool, smooth, stylish colour. The green they use in the Jameson advert is also cool and refreshing. The condensation on the bottle giving it a misty look again adds to the cool, calm, stylish look which is seen throughout the whole advert. No inconsistency here. The only other colours in the Jameson advert are from the bottle's colours and the lettering's colouring which is black,...

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