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Semiotic Textual Analysis Advertising is a very important and prominent tool that exists in our world today. Advertising takes products and turns them from something normal and ordinary into something desirable, something that people associate with being trendy, popular and fashionable. This results in ordinary products turning into "name brands'" as people feel that they cannot be successful or happy unless they own these products. To get these brands to change from being ordinary to being called "name brands" is hard work on the side of the advertisers, but with the use of semiotics we are able to see the coded messages that the advertisers are sending, making us want to have that brand. Semiotics began as a method for analysing language but now it is used for analysing how all sign systems work. Semiotics is concerned with meaning and with the ways in which meanings are produced. Semiology is defined as...

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