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Introduction Marketing Services Ltd is currently planning a product launch for the 'Umbrella Company Ltd.' In a short period of time 'Umbrella Company Ltd' shall be importing 'Regenerate' - A face wash for men for the first time in Malta. 'Umbrella Company Ltd.' are the sole importers of 'Regenerate' As Marketing Services Ltd. we were asked to form part of the team who will prepare, the product launch of 'Regenerate' a face wash for men. Section 1: Promoting two products to two different market segments The Consumer Market The 'Regenerate' For Men target audience are; the individuals and households, further detail is given below. Individuals Family Life Cycle: Young and Single Age: 15 - 25 years old Gender Male Income: Lm 480 + Occupation: Students Education: Secondary students Post secondary students University students and First jobbers Social Class: Working class + Life style: Actualisers Achievers Strivers Personality: Gregarious Compulsive Ambitious Benefits: Seeking a quality product User Status: First-time user Usage rate: Heavy user Readiness Stage: Ready to buy ...

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