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Robinson’s orange drink and Norwich Union loan company - Advertisement Analysis
Member rating: No Rating | Words: | Submitted: Thu Jul 11 2002
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The two advertisements that I have chosen to compare are for Robinson's orange drink and Norwich Union loan company. I chose these because I saw that the two company's marketing techniques are similar, and they use similar persuasive methods in their campaigns. The Robinson's advert starts with a small child jumping around next to a woman who we presume is a relative sitting on a bench. All through this advert a simple, nursery rhyme-like piano tune is playing. These people are on an empty path next to the Thames. Trees line the avenue and you can see the Houses of Parliament and Big Ben in the background. It is a bright summer's day and the child is wearing a red and white dress with her hair tied in a red bow. The camera is quite far away and zooms into the child as she takes a glass filled with an orange...
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