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Promotional Strategy for a chocolate
Member rating: No Rating | Words: | Submitted: Mon Oct 25 2004
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Promotional Strategy My product is a chocolate bar and so for my promotional strategy I will hopefully include branding, advertising and product placement as these have all proven to be successful in the past. However it depends on the cost of each and the funds available. To begin with I will be using advertising as this is one of the most successful strategies. I will promote my product on television, in magazines and on billboards as these all reach the widest audience and therefore should prove to be the most effective. However, advertising is the most expensive method of promoting a product and so it is likely I will only use it to launch my new product onto the market and to promote it during the beginning of its' sales. Then I'll gradually lesson the amount of advertising used, depending how well the product sells. For example, I could start out with...
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