Produce a proposal for a sales promotion campaign for a product or a range of products of a business that I will choose.
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Sales promotion unit 15 For this coursework, I will produce a proposal for a sales promotion campaign for a product or a range of products of a business that I will choose. The proposal will include * Background to the product and market situation as well as an explanation of the sales promotion strategy that I will decide that is most appropriate to promote my product. * Objectives for the promotion. * An explanation of the type pf promotion that I will choose for the product. * An explanation of other types of promotion that I could use. * Finally, examples of different communication materials that you could use to publicise and explain the sales promotion effectively. Background By using different types of sales promotions and communicating methods, I feel that this product would be appropriate to carry out my sales promotion case study on because it is an existing product which is doing really well within the market...


