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Media Coursework Advertising is a multi billion pound business, many companies, ranging from sole traders to public limited companies rely on advertisements as the main strategy to promote and sell their products, business's place adverts on a large amount of mediums; usually to catch the attention of their target audience. Examples include television, radio, national newspapers, local newspapers etc. However, the most popular is television, this due to the fact that adverts placed on television have the advantage of being broadcast to millions of viewers, and can use camera and lighting techniques as well as sound and picture to appeal to the viewer, unlike newspaper and radio advertisements. I am of the opinion that an efficient television advert must have a script and graphics that keeps the viewers interest and attention. Moreover, the first few seconds of an advert are the most important, since the first few frames will determine...

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