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Packaging for the new product Packaging is vital, as goods need to be transported to the consumer in a safe, hygienic and protected condition. For instance putting tin foil round a kitkat, nestle product, keeps the bar fresh and prevents deterioration, instant coffee tends to be sold in jars to prevent spillage and because glass is a strong material, Nescafe Espresso roast is sold with 'click lock closure', which makes the jar easy to open. Additional packaging may be needed to assist retailers store the products easily and safety on the shelves. Packaging is essential to inform the customer about the contents, ingredients, weight, care instructions, etc. Some of which are legal requirements. Good packaging is an important part of the product. The basic function of packaging has always been to protect and contain a product. In a competitive market, branding and packaging are important and have become an integral part...

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