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November 2004 St Aidains C of E High School Harrogate TRD  

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May 2005 St Aidans C of E High School Harrogate TRD Racheal L. Johnson 10C Advert Comparison An adverts aim is to sell a product or service through the use of persuasive language or image using media. My two adverts are both selling hair products for women. One is advertising Pantene Pro-v products the other is advertising products from the John Frieda's Frizz-Ease range. They were both found in the magazine 'Glamour'. I chose these adverts as they caught my attention and stood out to me as the sort of products I would want to buy. Pantene Pro-v Analysis Pantene Shampoo and conditioner is been sold in this ad. The layout of the ad is designed to get your attention and then hold it in order to convince you of the need for this product. Firstly, a significant proportion of the page- noticeably the top section- had been given to a bright picture...

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