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Moving Picture Advertising In today's world of advertising, the moving picture image has now replaced the still image as the most major and powerful form of advertising. TV companies from advertising alone generate huge revenues, with a 30-sec advert at prime time costing anything from £20,000 upwards. It is therefore very important that advertisers create the right impression of their product for the target audience. This essay will compare two advertisements shown on the 13th January 2002 from 3-4pm. It will compare the use of colour; sound camera angles and other effects used and evaluate their overall effect. The two adverts that will be compared in this essay are an advertisement by the Royal Bank of Scotland for their "R-21" bank account and an advertisement by the Sandals Holiday company for their January discount bookings at their Caribbean resorts. The Royal Bank of Scotland's advert is part of...

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