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Media Studies Brief for my Independent Project I will be producing a date rape awareness advert for my independent project. The genre is informative and alerting as it is a date rape awareness advert. In any genre there are codes and conventions, which familiarise the audience with the type of text they are being invited to consume. Repetition of these codes and conventions is a key element in the way an audience understands and relates to the text. For example the iconography, which an audience may associate with this particular genre and topic, is a club scene, alcohol, teenagers etc. This advert has to be believable and realistic to emphasize to the danger to the audience that it is something that could happen to them. It also has to make a powerful impact on the audience so they are aware of the consequences the drug can take, and do feel slightly...

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