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Media Coursework- Hovis Advert The hovis advertisement appeals to various audience types. Macho, heterosexual, working males
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Media Coursework- Hovis Advert The hovis advertisement appeals to various audience types. Macho, heterosexual, working males are targeted with the image but also dieters, health conscious types of any age and any ages that the Hovis Bread appeals to. The thong sets a comical tone and is a comical attempt to target the audience. This advert is to advertise and promote the brand of bread which in this case is Hovis. The image is of a shaven headed young male with a bare chest and a tough physical image. The builder has denim jeans that are ripped around the bottom. I can tell from this that the builder would usually follow fashion trends. The builder also wears rigger steel capped working boots and a strong leather working belt. Personification of the belt is just like the man himself - strong and macho. The builder also wears a pink thong which...
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