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Media Course Work "In the Nick of Time" Why have V.W. Audi created this advertisement to sell their cars? "Advertising" is making a product or service known to the public. One can advertise on television, radio and billboards. Advertising on television and radio reaches mass audiences. A common advertising technique is to have a short simple catchphrase, often put to a tune which is very catchy, so that people remember the product. When advertising on billboards it's a good idea not to have too complex an advert so that it can be remembered and digested in a second. Advertisers direct their advert at a target audience. A target audience is the group of consumers an advert is aimed at. Every aspect of an advert is tailored to appeal to the target audience. One way of making sure the advert reaches the right audience is to air them at different times; for instance...

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