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Media Assignment: Choose an advert or news report of a similar nature and do a content and textual analysis.
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Media Assignment: Choose an advert or news report of a similar nature and do a content and textual analysis. In this essay I have chosen to look at two male footwear advertisements. The first of these advertisements is for the company 'Gola' and, the second is for the company 'Caterpillar'. Both of the advertisements have been taken from the male magazine called 'FHM' which, stands for 'For Him Magazine'. This magazine is aimed at young men approximately eighteen to thirty-five years old. Throughout this essay I will compare the two adverts in relation to the aims of the company by an analysis of their content and the text contains within them. I will also argue that although both adverts are aimed at the same target age, they are both aimed at different segments of this market. The adverts are for the same product but have used very different approaches. Both advertisements contain...
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