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Media Advertising.
Member rating: No Rating | Words: | Submitted: Sat Aug 30 2003
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Hettie Media Advertising English Roebuck SKP I have chosen two adverts to analyse both the products that they are trying to sell are fragrances. One product is called 'Jazz' and the other 'Polo Sport'. Both of the adverts I am analysing use the fragrance bottle as the sign. They both use minimal text. The signified meaning for the 'Polo Sport' bottle is that the fragrance is for sporty people. The Signifier for this bottle is a strong shaped simple bottle with bold colours and toutches of metallic. The signifier for 'Jazz' is a bottle with lots of hard edges, contrasting colours and strong shadows. The 'Jazz' advert has three people in it, a couple and a man lagging behind on his own. In contrast 'Polo Sport' just uses product information format. In the former product, the man who is alone looks hot because his tie is loosened. One interpretation is that it indicates that without the...
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