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MEDIA Everywhere you go advertising is all around us. Whether it is in town with billboards and banners, or at home via the media with T.V. or radio. An advertiser needs to be very aware of the type of person that they are aiming to sell their product to. They also need to consider what is likely to motivate that person to buy their product. This is so that they can create the right image for their product and can persuade people to buy it. Advertisers have to create a strong image for their product, this means that they will link it in a customer's mind with the type of person that they think they are or, more to the point, that they would like to be. The image that an advertiser creates also depends very importantly on which group they are aiming to sell to. Tropical Trifle Advert The tropical trifle advert...

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