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Mecca Bingo Ads to get u noticed 291 King St 26 Main Square London London LJ2 RGD LND QRS 20 April 2002 Dear Sir/Madam My idea is we are aiming at early twenty's, late teens. We are trying to give the impression of a "girls night out", but instead of going to nightclubs they are going to bingo. I think it should be aimed more at young women, a good, fun, lively night out with the girls after a dull day in the office. They should be dressed in bright, modern and fashionable clothes. We will get the focus on to young women by having ordinary girls as the characters with no celebrity endorsement. The girls should be young pretty and lively. The shots I will use are a close up on the girls, a panoramic shot of the city, I have chosen these shots put the idea across that it's the "now" thing...

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