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Main components of advertising.
Member rating: No Rating | Words: | Submitted: Mon Apr 05 2004
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Main components of advertising There are many techniques used in advertising to try and persuade people in general or a particular niche market to buy a product. These components of marketing/advertising come in two different forms, still and moving images. Still images you may think would be quite simple to market and not many advertising tools are needed/used, well you would be wrong. They are in fact nearly the same as moving images and apart from the obvious fact that they are not moving but they have no sound. Sound can be replaced with more visual imagery. Take for example the archers advert there is a lot going on for one image and it could be said that it is more effective than most moving images. No sound and no movement can be used very effectively for creating emphasis. The archer's advert has a picture of a woman picking a...
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