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Lucozade, first established in 1927 is now a highly successful soft drinks product.
Member rating: No Rating | Words: | Submitted: Mon Jan 19 2004
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Lucozade Lucozade, first established in 1927 is now a highly successful soft drinks product. As times change so do people, so in order to keep a wide customer base Lucozade has been constantly changing its image and broadening its appeal to the public. To investigate how Lucozade has changed its image between 1960 and 2000 we have examined three television advertisements that Lucozade used to promote its product. The first one was shown in 1960, the second in 1980 and the third in 1985. The narrative of the first advertisement is about a small boy who is recovering from being ill and he drinks the Lucozade with his mother. The advertisement is located in a normal young boy´s bedroom that looks as if it has been lived in, so as to not alienate the audience by making it seem too tidy. The director has chosen the bedroom because it is where individuals...
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