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Levis Adverts.
Member rating: No Rating | Words: | Submitted: Mon Jan 26 2004
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Yr 10 Essay on Levis Adverts Levis jeans were introduced in the 1970's where young people all over the world wore them. They were 'an international uniform.' But about 12 years later everything changed because Levis were becoming old and were often called 'my dad's jeans': sales started dropping because no young people wanted to wear them. This is when the 501's came in for any 15-20 year old that wanted to look good. At the end of the year 1985 Levis started advertising their new 501's eg. The launderette and the bath adverts. In 1986 they started shooting adverts for usage in 1987 and black 501's were introduced: also a pair of jeans specially cut and designed for women. This advertising campaign was necessary because no-one was buying Levis so they were going out of business: bringing in this advertising with the launderette advert was a good way to sell...
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