Levi’s Jeans

... Levi's jeans Part One Levis has been around the world for more than 140 years. However it has not always been a fashion product. Rail workers originally wore it in 1950's as a rough, cheap and hard piece of clothing. For the first 100 years, only men wore them. Women started wearing them in 1950's. The adds that were shown to us were shot in the 1980's. By the look of the adds, they were based on the living of the fifties. The advertisers did so because they wanted to show that this was a prospective in the American history. It was just not about the history but they also wanted to show that America has been a strong country from the beginning. They wanted to portray America as a strong nation. Another reason to base the adds on the fifties was that at that time American youth heroes were quite popular

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