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Production Log Having looked at the different options for the coursework, I decided to launch an advertising campaign for confectionery. I had little experience in the art of advert making and so felt it was necessary to do some preliminary research. I used various sources including a number of books and the Internet. Having collected my information, I selected the appropriate parts and wrote a short essay, summing up the many issues I needed to consider. However, confronting and putting them into practice proved a great deal harder than I had first expected. I decided to produce three adverts for the same product - a chocolate bar. I wanted to approach as wide an audience as possible, so I thought I would use different selling techniques in each advert. I drew three storyboards, one for each idea, which briefly described in words and pictures what I planned to do. I had to...

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