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Launch Mazda Convertibles to an older generation, establishing it as not just for the younger audience.
Member rating: No Rating | Words: | Submitted: Tue Jan 25 2005
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Aim: - To launch Mazda Convertibles to an older generation, establishing it as not just for the younger audience. We have looked at the hobbies and interests of older generations which we have planned to include in our advertising campaign. One of the ideas was that of the weather. This, and the use of a convertible car, gave the suggestion of natural views and scenery. Our campaign consists of alternating pages, using various views of the weather such as a pleasant, cloudy and rainy day. These adverts will continue over at least three pages, which will be in a similar fashion to that of the Toyota car adverts. The advantage of this method will allow the audience to recognise the links behind the similar adverts, and subconsciously remember it. It therefore has a greater effect on the public. The advertisements are to be publicised in magazines aimed at the age...
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