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Is the Advert for the Sydney 2000 Computer Game Successful? Eidos, a computer and video games developer, have released a new game to tie in with the build up to the 2000 Olympic Games in Sydney, Australia. The game has been released now because, as the advert states, it is 'THE Game of THE Games'. Therefore it would be no good if it were to be released two years after the event, as the appeal for it would have considerably dropped. The advert takes the form of a double page spread, in a computer games magazine called 'PC Zone'. The advert was on the fourth and fifth pages, just after the contents. By being positioned here I think that the advert has only got half of its potential audience. This is because once you have found what you are looking for you would flick past the pages the advert is on so many...

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