Investigation of How Women are Represented in the Media

... Formulation of Investigation I have decided to investigate how women are represented in the media. I particularly chose the advertising area of the media because although I feel that women have striven for equality in all other areas of the media, that advertising is the last arena womankind have to conquer. In the advertising world women are still treated like 'sex objects'. They are still portrayed as being 'the little housewife'. The woman who does all the housework, food shopping, and caring for the kids, but still manages to get her husband's dinner on the table when he comes home from work without having a hair out of place, or having to reapply her lipstick! I want to discover just how patronising these adverts are to women, and if there are any exceptions to the male chauvinistic attitudes seen in modern advertisements. Also, I wish to determine if there is a

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