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Introduction  

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Introduction Everywhere we look we see advertisements. When we walk down the streets adverts are constantly attracting us, trying to get us to look at them whether we know it or not. By time you are sixty you will have been exposed to roughly 50 million adverts. Your average high street contains hundreds of different adverts. These are all designed to make us but their brands products. Designers of advertising may spend weeks or months designing a single advert to make it more appealing to the market at which they are aiming. These advertisements can be seen on the television, can be heard on the radio, printed in the newspaper, on the Internet, stuck on walls and even used on vehicles. Everyday new ways of advertising are dreamt up all trying to do the same job, transfix the right product image onto our minds. Nike, MacDonald's, Microsoft are a few examples of...

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