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In this essay I will be analysing and comparing modern car advertisement. I will be looking at three adverts. The first advert is for the Ford Fusion. The second car is the Ford Mondeo. Lastly I will be looking at the Ford Fiesta.  

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Media Assignment Introduction In this essay I will be analysing and comparing modern car advertisement. I will be looking at three adverts. The first advert is for the Ford Fusion. The second car is the Ford Mondeo. Lastly I will be looking at the Ford Fiesta. The type of people who buy the car is very important to the advertisers. For example the Ford Mondeo is a large, spacious, safe car. The target audience for this car would be a family, because it has all the aspects of a family car. It is safe reliable and spacious. The Ford Fusion as well has all the aspects of a family car. It is safe reliable and spacious with a great view. The Ford fiesta is a small, versatile reliable car. Therefore the advertisers would aim this car at young, adventures people such as young couples who are between twenty to thirty years old. This...

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